At the beginning of this chapter, the narrator tells us that he's going to create a fashion collection for Aphro. He wants to sell it, but he needs to figure out a way to do it without using any of the other brands that are participating in the fashion collection. He also wants to make sure that no other brand is involved in the collection, since that would make it look like they're competing with each other. The narrator wants to know why the bag is so hard to make, and he wants to find someone to make it for him.