In this chapter, the gang continues to joke about the fact that Shmoop's rank has gone up. He's been asked to do some work for a new column in a magazine, and he's not happy about it. He wants to help out by answering some of the magazine's questions. The first question is, "what's your favorite brand?" The second is "how many significant other people love you?" The third is "what is written on it?" The gang is all, "What's it ? . . what's the answer to?" The answer to the first one is "industry guy" , and the answers to the second and third are, "How many significant others loves you and sa Thermal paper?" The guys are worried that the answers will mean that they'll be fired from the industry. They're also worried that if they don't answer correctly, the magazine will bring in a scout to find out if they're doing the right thing. The gang has to write down their answers so that the scout can come back and find out who's doing the wrong thing. They also have to figure out if there are colognes out there that are based on male characters, because one of his sister's colognes is based on a male character.